Who Should get a Convo Cone? July 23, 2007
In the spirit of community giving, I’d like to send 3 copies of the book to CMOs on our behalf. But who should I pick? I can’t deny any requests since this is from us…so make it good.
I’ll be the first…so I pick:
I think this company can definitely use some help in making some better products that reflect consumer needs. But as from my page in the book, conversation can bring new ideas for improvement across a wide variety of company activities. Ultimately, I’d like to see this company step up to P&G’s level of product innovation. It will probably take a while, but that’s fine…they just need a little encouragement. (*Gentle shove* into the playground).
Who else would you like to see get a book?
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Baskin Robbins - what are they thinking with the logo change? I didn’t recognize the place when I drove by looking for it. Having missed the store, I went down the block to Dairy Queen.
Cold Stone Creamery also seems a natch. Maybe they can podcast their songs-for-a-tip.
Great choice and link-in with the cone! (didn’t hit me at first). Baskin-Robbins it is.
I think if Dunkin’ Donuts cleaned up and modernized its act, this chain can too.
Mario,
I’ve been so busy that I haven’t stopped by for a while. My apologies, my friend. I suggest Starbucks, which is the kind of company that might take the book seriously and use the information to better its already good communications.
All right, will do.
Maybe they might realize from conversations that not everyone is so hot about dark coffee, the bad taste of overroasted beans, and how about the letting some creative freedom on the part of store managers to set the music? I know stores are meant to play the music that corporate sells cds of…but come on. The best marketing is localized. The atmosphere should be reflective of the local area. That means occasionally playing the surf punk music in beach cities, and indie rock in more youth-oriented neighborhoods. If they want to move beyond this yuppie jazz-world-norah jones (no insult intended) stereotype, then Starbucks needs to allow some creative freedom to individualize the store experience.
Oh that cone is just too cute! You are so darn clever…me likes clever. These three are great picks (don’t forget to take pics before you send ‘em out).
Indeed I’ll have a hard time ever forgetting the term “convo cone”. It’s sticky ;-).
Mario - I LOVE the ice cream cone. Where are the jimmies (smile). By the way, Dunkies (as Bostonians call DD) often co-brands with Baskin Robbins so perhaps they’ll share the book.
Jimmies? (quick Wikipedia check..) ahh, big sprinkles!
Thanks for the compliment.
Jimmies .. it’s a Boston thing
[...] the initiative to gift copies of the ‘Age of Conversation’ to Fortune 500 CMOs. Toby Bloomberg, Mario Vellandi and I have also teamed up to spread the word on AOC in the corporate world through this smart [...]
I like the design of the cone!
Thanks a lot!