Melodies in Marketing

Authentic Green Marketing & Sustainable Product Development

Packaging: Dentyne Ice August 29, 2007

Filed under: Design — Mario Vellandi @ 4:38 pm
open package of dentyne ice
My friend and I picked up some gum a few nights ago and took notice of the nice packaging treatment. Normally, you’d have either the foiled plastic pushouts (ala medicine style), the thin strip packs (Wrigley), or a style similar to the one below except stacked single-row with edges facing.

closed package of dentyne ice
What I really like about it is the presentation. It seems like you’re carrying a little portfolio of gum pieces in a suitcase. With the large gum side facing, you see more of the wrapper’s design (something we’d normally never notice). In all, I get the feeling I’m supposed to take a bit more care and try to enjoy each piece.
 

One Response to “Packaging: Dentyne Ice”

  1. Phil Says: April 2nd, 2008 at 6:38 pm

    I love this package. And thanks for blogging it. I thought about doing my own blog entry but was feeling lazy and thought, “maybe someone else has documented this?” One Google search and POW!

Leave a Reply