Melodies in Marketing

Writings on Green Marketing & Sustainable Product Development

Amazon’s CreateSpace September 9, 2007

Filed under: Marketing — Mario Vellandi @ 12:44 pm
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Amazon CreateSpaceAfter checking out a link to a new publication service from Amazon.com, I was quite impressed by the product publication formats and the relative simplicity of the website: CreateSpace.com

They offer Books (paperback only), DVDs, Audio CDs, Audiobooks, Video Download service (tricky), and HD DVDs (with Blu-ray coming soon). Distribution is offered through CreateSpace and Amazon.com, with a variable POS (point-of-sale) percentage to each: CreateSpace with 20% for books, 15% for other media; Amazon with 30% for books, 45% for other media. Additional services include artwork design, digitization of existing media to DVD and HD DVD, and volume disc replication services through a partner PacificDisc.

The greatest advantage of using this service is the Amazon sales channel for fulfillment; greater cost advantages for publication across media formats could be found from national or international firms though. For those really interested in hardcover and e-book options, Lulu.com is the popular alternative for now.

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Publication has become easier over the last years; this will allow more Long Tail content creators to publish and distribute their wares online and get paid fairly well for it too.

What sayest you about this trend and the prospects for Amazon?

 

One Response to “Amazon’s CreateSpace”

  1. [...] Mario Vellandi @ 1:34 pm Well, just a few days after covering Amazon’s CreateSpace in a previous article, I come to learn about HP’s Print 2.0 strategy first from Drew McLellan’s post. I was [...]


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