Melodies in Marketing

Last Friday, I had the pleasure of attending a conference hosted by UCLA covering a variety of business topics related to sustainability, corporate social responsibility, and ‘green’. This panel looks at how marketing executives are devising strategies for shaping and managing their brands’ eco-friendly profiles.

I videotaped the ‘Green Marketing Strategies’ session, and broke up the hour discussion into 8 segments for the viewing pleasure at your pace and interests:

[Video Link for Email/Other Subscribers]

Moderator:
Beverly Macy, Managing Partner/Co-Founder, Y & M Partners, LLC

Panelists (from left to right):
Joe Hartnett, Principal Consultant, Hartnett & Associates
Brenda Lynch, Senior Vice President, Rogers Group
Barbara Manconi, President & CEO and Founder, VERT Brands

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